While In the 1970’s, the average consumer was exposed to 500 to 2,000 ads a day, the internet has helped inflate this number to 3,000 to 5,000! Case and point, in 2005 MTV viewers had to put up with 21% more prime-time commercials per hour in comparison with 2004. Astonishing isn’t it! 
Even though online ads are numerous, one can argue that they are not very efficient. According to Branding Strategy Insider, 75% of people don’t believe that companies tell the truth in ads. But how are these shoppers supposed to gain the trust of a retailer? Well, there are companies offering website rating & review tools, which help to instantly improve consumer confidence towards an online retailer. These solutions allow customers to make their opinions public for future consumers to review. Website endorsement are out, marketing scams exist and testimonials can be fake, therefore the best and most official way a consumer can trust an online retailer is through customer website rating & review tools. According to a MarketingVox poll, 67% of moms would rather talk to a peer about their shopping experiences then trust an experts review. Moreover, only 20% of mothers say that advertisers connect with them; as a result it is difficult for a brand to encounter a real success with its ads.
It is important to understand that media and advertisements will continue to grow around the world and marketers must look towards new marketing and customer service methods if they want to increase their websites visitor to buyer convention rates and increase revenues. With website rating & review tools you will provide your customers with the opportunity to express their shopping experiences with other potential buyers and prove to them that your website is credible.
August 26th, 2009 by dani
Do you know how many of your customers are unsatisfied?
Fortunately, thanks to modern advances in the internet retailing industry you can be certain as to how many of your customers are left unsatisfied and with the proper tools you can turn them into satisfied and loyal ones.
Though internet retailing is a revolutionizing industry, the fundamental concept of customer satisfaction still remains at the top of every business’ to-do list. The newest breakthrough is the availability of customer ratings and reviews.
The fact is that people prefer customer reviews over a review written by an expert. Reading about the experiences of another customer illuminates the trust and satisfaction that a potential buyer looks for when making a purchase.
Research conducted by Foresee Results has found that reviews drive a 21% higher purchase satisfaction level and maintain an 18% higher loyalty rate. These are increases that any online retailer can achieve by 
simply employing a customer review system.
Those merchants that have already implemented customer feedback on their website are ahead of the game.
Look at the online retailing industry in the UK; many shops reported that they have improved customer retention and loyalty by 73% once they implemented consumer-generated rating and reviews.
Customer feedback allows consumers to review the shopping experiences of previous buyers. You can use customer rating and reviews as a tool to increase your website’s sales and boost your company’s online reputation.
Don’t fall behind the rest of the industry, add customer review tools to your website and be a step ahead of your competitors!
It is undisputed that customer reviews are an important part of success in e-commerce. Many studies show, even though the numbers fluctuate, how much customers influence one another to buy.
But it is real customer opinions that buyers look for. Guaranteeing that reviews are authentic and genuine fosters trust between customers and merchants. The opinions that customers have on reviews is demonstrated in a study of one of the leading market research company Fittkau & Maass
It is apparent that a large portion of customers assume that opinions are manipulated and therefore, there is a breach of trust between consumers and merchants.
For this reason, it is important for internet retailers to use an external assessment tool in order to present their visitors with a 100% trust guarantee. Consumercate eliminates the possibility of deleting negative opinions or manipulating any customer reviews.
The outcome: authentic reviews that can be trusted!
Consumercate assists Internet Retailers to build their online reputation by providing the necessary tools to collect, manage and promote customer feedback directly from their website. These simple, web-based solutions include customer Ratings and Reviews, Dispute Resolution Resources, Email Marketing and Survey Tools. All of which help online businesses to increase sales & marketing while enhancing their customer service.
Consumercate’s Ratings & Reviews deliver immediate success by completely removing software implementation risks and maximizing the strategic impact of user-generated review content through easy integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.
http://consumercate.com/blog
January 6th, 2009 by admin
