Consumers Trust Perception is Changing
While In the 1970’s, the average consumer was exposed to 500 to 2,000 ads a day, the internet has helped inflate this number to 3,000 to 5,000! Case and point, in 2005 MTV viewers had to put up with 21% more prime-time commercials per hour in comparison with 2004. Astonishing isn’t it! 
Even though online ads are numerous, one can argue that they are not very efficient. According to Branding Strategy Insider, 75% of people don’t believe that companies tell the truth in ads. But how are these shoppers supposed to gain the trust of a retailer? Well, there are companies offering website rating & review tools, which help to instantly improve consumer confidence towards an online retailer. These solutions allow customers to make their opinions public for future consumers to review. Website endorsement are out, marketing scams exist and testimonials can be fake, therefore the best and most official way a consumer can trust an online retailer is through customer website rating & review tools. According to a MarketingVox poll, 67% of moms would rather talk to a peer about their shopping experiences then trust an experts review. Moreover, only 20% of mothers say that advertisers connect with them; as a result it is difficult for a brand to encounter a real success with its ads.
It is important to understand that media and advertisements will continue to grow around the world and marketers must look towards new marketing and customer service methods if they want to increase their websites visitor to buyer convention rates and increase revenues. With website rating & review tools you will provide your customers with the opportunity to express their shopping experiences with other potential buyers and prove to them that your website is credible.
